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The Traditional Taste of Japanese Castella ~ FB Live webinar event and cooking demonstration ~

Friday 20/08/2021 @ 12:00 - 13:00

To celebrate the Singapore debut of Fukusaya Castella, Isetan and JCC (Japan Creative Centre) will co-organise a webinar event in cooperation with JNTO (Japan National Tourism Organization) and Alchemist Pte Ltd about the delicious treat, Castella!

This hour long Facebook Live event will introduce everyone the history of Castella and introduce the characteristics of Castella. The various different kinds of Castella from the Kyushu region, including Fukusaya Castella, will also be introduced. There will also be a short cooking demonstration of home-made Castella by Alchemist Pte Ltd (Spoonful), so do make sure to join us!

Tune in online to JCC Facebook and discover more about Kyushu (Fukuoka, Nagasaki) and the signature Castella. There will also be a special giveaway of Fukusaya Castella, tote bag and mobile charger to lucky viewers.

Date:Friday, 20 August 2021
Time:12pm – 1pm
Venue:Online (Premiere on JCC Facebook Live)
Admission:FREE

© Fukusaya

Programme Outline

・Welcome speech by Mr Naoki Kato (Food Buyer, Isetan Singapore)
・Introduction to Kyushu (Fukuoka, Nagasaki) by Mr Max Ye (Senior Assistant Manager, JNTO)
・Introduction to Castella
・Introduction to Fukusaya Castella
・Cooking demonstration of home-made Castella by Chef Masayo Satoh & Team Spoonful (Alchemist Pte Ltd)
・Difference between home-made Castella and Nagasaki Castella (Fukusaya Castella)
・How to enjoy Castella
・Q & A

© Fukusaya
About Isetan Singapore

Isetan is a leading Japanese departmental store well known for its excellent service staff; commitment to quality and industry-leading buys which exemplifies the best of Japanese retail. Based in Tokyo, Isetan has branches throughout Japan, Southeast Asia, Taiwan and China. As of April 2008, Isetan was merged with fellow Japanese departmental store Mitsukoshi to form Isetan Mitsukoshi Holdings.

With accolades spanning from the departmental fashion industry to charitable contributions in both health and education sectors, Isetan Singapore has established itself as a fashion innovator in the local departmental store market. In 2017, Isetan Singapore seeks to further assert its position as a premier fashion retail departmental store and fulfill its vision to be an indispensable department store to customers and their family.

About Castella Honke Fukusaya Co.,

Founded in 1624, the making of Nagasaki Castella has been handed down as a family tradition. Around 1624, the Japanese and the Portuguese mingled cordially in the streets of Nagasaki. It is thought that the 1st Fukusaya got a chance to learn the way to make Castella from the Portuguese. Over the centuries, they have preserved the tradition of their signature Castella recipe and methods and have opened stores all over Japan. To this day, Fukusaya has remained the “Castella Honke” (originator of Nagasaki Castella).

About JNTO (Japan National Tourism Organization)

The Japan National Tourism Organization has been committed to the development of international tourism exchanges since its establishment in 1964. It is involved in a broad range of activities both domestically and worldwide, to encourage international tourists from all over the world to visit Japan. In Singapore, JNTO Singapore Representative Office is committed to bring the latest, useful updates and information on Japan travel to the Singapore audience via its various channels, including its community website, Facebook and Instagram accounts.

JAPAN by Japan (JbyJ) community website: https://www.japanbyjapan.com
Facebook: https://www.facebook.com/visitjapan2010
Instagram: https://www.instagram.com/visitjapansg/

About Alchemist Pte Ltd

Alchemist Pte Ltd is a Japanese-affiliated event and marketing company specializing in Singapore’s culinary events. Alchemist helps clients achieve customers’ needs by empowering them with relevant, accurate content and distributing them through the services that we provide. Alchemist also has a culinary events’ brand Spoonful.

 

※From August 20th, you can purchase Fukusaya Castella at Isetan Singapore!

[Contents] 10 pieces per box (360g) [Price] S $ 25.90

Organizer

Isetan Singapore & JCC

Venue

Online